Field guide
Evidence before affiliate: how Starlight reviews technology
A transparent standard for owned, hands-on, source-backed and inferred conclusions—and when commercial links may appear.
Four evidence states
Owned and tested means repeated use. Hands-on means direct but limited testing. Source-backed means cited evidence. Inferred means disclosed reasoning without hands-on proof.
Commercial separation
An affiliate relationship does not set the verdict. At launch no affiliate links are active. Future links will be labelled, direct where required and separate from evidence claims.
Why the standard exists
Google asks reviews to demonstrate expertise, evidence, measurements, comparison, benefits, drawbacks and decision factors. Its spam policy distinguishes value-adding affiliate work from replicated merchant content.
- No copied merchant descriptions as analysis
- No fake hands-on voice
- No price without source and time
- No best verdict without a named user
Evidence register
Sources and status
- Write high quality reviews ↗Google Search Central · verified 2026-07-19 · primary
- Spam policies for Google web search ↗Google Search Central · verified 2026-07-19 · primary
- bol Affiliate Program ↗bol · verified 2026-07-19 · primary
- Amazon PartnerNet Netherlands ↗Amazon · verified 2026-07-19 · primary
- How to become a Thomann affiliate ↗Thomann · verified 2026-07-19 · primary